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Men and women alike are looking for more protein in their diet to help them get through the day, whether it’s an active eight hours at work or a strenuous day at home. When it comes to convenient, delicious, natural sources of protein for these on-the-go consumers, choices have been limited. Until now. |
Clif Bar Inc., maker of the CLIF® BAR energy bar, is introducing CLIF® Builder’s™, a great-tasting, soft and crunchy protein bar made with entirely natural ingredients. While many protein bars are made with highly refined sugars, artificial flavors or preservatives, CLIF Builder’s is an all-natural protein bar that includes organic ingredients. Each bar contains 20 grams of protein from wholesome soy and nuts, making CLIF Builder’s a nutritious protein bar that packs easily for work, play or the gym.
“Protein bars were once mostly the domain of bodybuilders, but CLIF Builder’s recognizes that workouts don’t only take place in the gym,” said Steve Grossman, senior director of brands for Clif Bar Inc. “Work and play can be just as physical, and your body needs a protein boost for healthy muscles and muscle recovery. CLIF Builder’s is the ideal source of protein to get you ready for the next day’s challenges.”
Each bar is dipped in creamy cocoa that surrounds two distinctive layers: a soft, sweet layer of soy protein and a crunchy layer of organic rolled oats, soy and almonds or peanuts.
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Like a CLIF BAR, CLIF Builder’s has 23 vitamins and minerals, is certified kosher and is sweetened with minimally processed sugars like organic brown rice syrup and organic evaporated cane juice. And like a CLIF BAR, CLIF Builder’s doesn’t contain trans fats or hydrogenated oils and isn’t sourced with wheat, dairy or bio-engineered ingredients.
To learn more about CLIF Builder's and other great CLIF products visit: www.clifbar.com
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